Due to the phenomenal success of CNN Traveller magazine across Europe, the Middle East and Africa (EMEA), CNN launched an Asian version of the magazine in Spring 2006, CNN Traveller Asia Pacific (ASPAC).

Published bi-monthly, the publication has a distinctive Asian flavour, with special sections dedicated to news and features from the area. It retains key content from its sister publication and continues to provide readers stunning, photographically-led journalism.

CNN Traveller ASPAC is divided into sections that mirror CNN's on-air programming such as Business International, Talk Asia, Business Traveller, Design 360 and World Sport. This provides an impressively wide range of content for readers and reinforces the presence of the CNN brand within the publication. The magazine is available to business and leisure travellers at key distribution points throughout the Asia Pacific region.

Based on the global reach of the CNN news channel and www.cnn.com, CNN Traveller Asia Pacific's 200,000 readers have a similar demographic profile to those of CNN Traveller EMEA:

1. 83% Male readers
2. Average corporate position VP, Director/ Senior partner
3. Average Annual Salary £98 000/ $160 000
4. Average of 12 international journeys per year

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