Reaching a readership of over 750,000 per bi-monthly issue, bmibaby's inflight magazine, yeahbaby, offers destination, lifestyle and business features for bmibaby's savvy, frequent fliers.

Over 90% of passengers book online, and 90% of passengers are repeat customers. yeahbaby is the sole inflight entertainment on-board bmibaby flights, and is the airline's platform for passengers to purchase food, drink and gifts onboard.

bmibaby flies to over 25 destinations in Europe, and was named the 'UK's best no-frills airline' by readers of the Daily Telegraph in 2003, 2004 and 2005.

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