Companies in West Yorkshire are landing new business from home and abroad by targeting airborne customers.

Travellers flying into the region on Jet2.com services through Leeds Bradford International Airport are responding to the growing market of inflight advertising aimed directly at affluent passengers.

Local companies that advertise in the airlines JetAway magazine say they are seeing an upturn in interest as a result of their higher profile with local passengers and by being able to extend their markets internationally.

Travel and business media specialist Ink Publishing, which publishes more inflight magazines than any other company, has just relaunched JetAway for Jet2.com with greater focus on upmarket dining and nightlife, property, fashion and shopping features.

It comes as new research by Ink shows that advertisers are set to invest more than US$1 billion this year in inflight media, up from US$756 million in 2004, to target the fast growing number of worldwide airline passengers.

Since it began operating from Leeds Bradford International Airport in February 2003, Jet2.com has flown more than 2.5 million passengers, 20 per cent of whom are visitors flying into the UK. Paul Bedford, Managing Director of Romany Marble & Granite based in Pudsey, said: JetAway magazine is a perfect vehicle to reach a huge, captive audience from the North of England. We are thoroughly impressed with the first issue of the magazine, and look forward to future issues. Sam Jones, Media Account Manager at DLJ Associates, also in Pudsey, added: Jet2.com has become valuable for a number of our house-builder clients, enabling them to reach a regionallytargeted captive audience encompassing a broad range of potential customers.

Our collaboration with Ink Publishing has proved to be a cost-effective and successful advertising strategy with results that speak for themselves: each campaign has helped to deliver an impressive sales performance at a wide range of new homes developments across Yorkshire and beyond.

Clive Brook, Franchise Manager with Wakefield-based Harratts Volvo, said the company had chosen JetAway to appeal to rental and purchase clients. It is those customers looking for value for money and good service that we both have in common, he added.

The redesigned JetAway magazine has been made available to passengers on Jet2.coms fleet of silver Boeing 737 and 757 jets this week.

Commenting on its upgraded look and feel, Jet2.coms Business Director Richard Bodin said: All our office staff and cabin crew are extremely excited about the new magazine. JetAway has really moved us into the premier league. Its another benefit for travellers already enjoying our consistently low fares, convenient booking, secure and safe flights, friendly service and on-time arrivals and departures.

JetAway appears quarterly and is printed in Yorkshire. Gemma Elwin Harris, the editor at Ink Publishing responsible for the relaunch, said: Jet2.com carries an ever increasing number of people flying from all over the North of England to Southern Europe for the sun, to ski the top resorts and to take weekend breaks to shop Europes hip cities and designer outlets.

We have set out to produce a magazine much more attuned to their interests and have refocused the editorial around lifestyle to reflect the interests of Jet2.coms affluent and value-conscious passengers.

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Editor's notes:

About Ink Publishing

Ink Publishing is a fast-growing international publishing company which produces 14 magazines for 13 airlinesmore inflight magazines for more airlines than any other publisher in the world. Inks award winning titles include AirTran Airways Go, Bangkok Airways Fah Thai, BMEDs Impressions, easyJet Inflight, Jet2.com JetAway, MyTravel Recline, Siem Reap International Airways Sarika, SN Brussels Spirit of SN, Tiger Airways Tiger Tales, Virgin Express RedHot, VLM Airlines Velocity and Wizz Airs wizzit magazine. Ink also publishes Bradmans Business Travel Guides to Asia, the Middle East, Africa, Europe and North America. Ink is the publisher of CNBC European Business magazine and CNNs bimonthly travel magazine, CNN Traveller and CNN Traveller Asia Pacific. Inks online content clients include The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone.

The company has operations in the UK, US and Singapore, with its headquarters in London. For more information see www.ink-publishing.com About Jet2.com

Jet2.com has scooped a number of prestigious awards including: the world's most punctual airline into Amsterdam Schiphol; the number one UK-based 'Best Short-Haul Airline'; and in 2005 the favourite British low cost airline from both Holiday Which? and Wanderlust magazines.

Jet2.com is a subsidiary of Dart Group plc, the aviation services and distribution group, which has more than 25 years' commercial aviation experience. Jet2.com currently serves 20 European destinations from Leeds Bradford, 16 from Manchester, 6 from Belfast International, 5 from Newcastle, 3 from Blackpool and 3 from Edinburgh.

Media contacts:

Julian Reader, MPS International
Tel: +44 20 7348 6033
Mobile: +44 7770 917716
Email: jreader@mpsipr.com
Adrian Johnson, Jet2.com
Email: pressoffice@jet2.com
Tel: +44 113 243 1117