Inflight magazine specialist Ink Publishing announced today it has partnered with its first Scandinavian airline to publish the magazine of low cost carrier Sterling Airlines A/S.

The new publishing contract is Ink’s seventh in as many months and takes to 15 the number of airlines for which it produces inflight magazines, four times as many as its nearest competitor in Europe.

The new, bi-monthly Sterling Magazine will be in English with editorial content and advertising aimed at the airline’s affluent yet value-conscious passengers.

Sterling is Europe’s fourth biggest low cost airline and expects to carry five million passengers this year todestinations across Europe from its hubs in Denmark, Norway, Sweden and Finland. Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “This is an exciting development for Ink not only because Sterling is our first Scandinavian partner but also because it is another groundbreaking airline that complements our existing portfolio.

“Sterling has an extensive and expanding network across Europe which offers our advertisers a great opportunity to introduce themselves to passengers originating from Scandinavia and a captive, cosmopolitan audience.”

Ink is actively recruiting Danish, Swedish, Norwegian and Finnish sales and editorial staff to add to its existing team based in London.

Niels Brix, VP Communications of Sterling, said: “From our first contact with Ink it was clear they were in a league of their own in terms of understanding the inflight publishing market and being able to produce a quality publication to appeal across the range of territories to which Sterling flies.”

The magazine will be a showcase for Sterling’s destinations and hub countries covering the best of what Scandinavia has to offer leisure and vacation passengers. Its easy-to-digest format will cover news and features on travel, art and culture, hotels, shopping, entertainment and property. The new magazine will also offer content aimed directly at its growing number of business passengers attracted by the airline’s move to increase flight frequency on key routes across Europe, as well as passengers on its charter services.

It will offer a well-read vehicle for businesses and services in Sterling’s hub cities of Copenhagen, Oslo, Stockholm and Helsinki and more than 30 other destinations. In addition to its hubs, Sterling’s fleet of 27 Boeing 737s serves capital and major cities in the Czech Republic, France, Germany, Greece, Hungary, Italy, the Netherlands, Portugal, Spain, Switzerland and the UK.

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Editor's notes:

About Ink
Publishing Ink Publishing is a fast-growing international publishing company which produces more inflight magazines and more airline website destination pages than any other publisher in the world. Ink’s award winning titles include AirTran Airways’ Go, Bangkok Airways’ Fah Thai, BMED’s Impressions, bmi voyager, bmibaby’s yeahbaby, easyJet’s Inflight, Jet2.com’s JetAway, MyTravel’s Recline, Siem Reap International Airways’ Sarika, SN Brussels’ Spirit of SN, Sterling Airlines’ inflight magazine, Tiger Airways’ Tiger Tales, Virgin Express’ RedHot, VLM Airlines’ Velocity and Wizz Air’s wizzit.

Ink also publishes Bradmans Business Travel Guides to Asia, the Middle East, Europe and North America. Ink is the publisher of CNBC European Business magazine and CNN’s bi-monthly travel magazine, CNN Traveller Europe and CNN Traveller Asia Pacific. Ink’s online content clients include The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone.

The company has operations in the UK, US and Singapore, with its headquarters in London. For more information see www.ink-publishing.com

About Sterling
Airlines A/S Sterling is Europe's fourth largest low cost airline and the largest in Scandinavia, operating both charter and scheduled flights to more than 40 destinations across Europe. In 2004, Sterling carried 1.825 million passengers and had a turnover of DKK 1.613 billion. In September 2005, Sterling merged with Maersk Air, giving the company a total staff of more than 1,600 employees and a fleet of 27 aircraft of the types Boeing 737-800, -700 and -500. The airline expects to carry approximately 5 million passengers this year. Sterling has its headquarters in Copenhagen and is owned by the Icelandic investment company FL Group.

Media contacts
Julian Reader, MPS International
Tel: +44 20 7348 6033
Mobile:+44 7770 917716
Email: jreader@mpsipr.com

Niels Brix, VP Communications,
Sterling Airlines A/S
Tel: +45 3231 0014
Mobile: +45 2290 1325
Email: niels.brix@sterling.dk

Advertising Enquiries
Tel: +44 20 7613-6979
Email: simon.leslie@ink-publishing.com

Ink Publishing
UK: 141-143 Shoreditch High Street, London E1 6JE +44 20 7613-8777 switchboard +44 845 280-2413 fax
Singapore: 97B Amoy Street, Singapore 069917 +65 6491-5261 fax
USA: 208 East 51st Street, New York, NY 10022 +1 888 685-1681 switchboard +1 646 349-3844 fax