Ink Publishing announced today it has won the contract to produce the inflight magazine for low-cost, US carrier ATA Airlines. The first issue of Sights magazine will be available onboard from the 1st of October.

Now in its 33rd year of operations, ATA serves major business centers throughout the US as well as popular vacation destinations, such as the Hawaii market.

This announcement comes just months after ATA announced it has expanded its codeshare agreement with Southwest Airlines.

Josef Loew, Senior VP of Scheduled Service at ATA Airlines, commented: “Communicating with our customers is a top priority for us. This magazine allows us to entertain, inform, and even engage our customers. We think they will be extremely pleased with both the design and content--photo spreads of romantic getaways, quirky articles like one on the history of the martini and where you can find the best ones, as well as destination-specific guides.”

Simon Leslie, Publishing Director of Ink Publishing, said: “We are thrilled to be producing this publication for ATA as it allows us to create a stylish travel and lifestyle magazine that will appeal to millions of ATA’s savvy, experienced travellers. As Hawaii is a major route for ATA, we will be producing the magazine with the Hawaiian traveller at the forefront of our thinking.”

Leslie continued: “This contract gives us further reason to expand our US operations and continue to grow the number of editorial and sales staff we have based in the US .”

By adding ATA to its extensive portfolio, Ink Publishing has further galvanized its position as the largest producer of inflight magazines in the world and strengthened its position in the US market. The contract is further confirmation of Ink Publishing’s global capabilities and sector expertise as a travel and business publishing specialist.

Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “We are delighted to be working with ATA at this exciting time in their history. We are looking forward to developing a high quality magazine with superb editorial content that shows off ATA’s exciting destinations.”

Through direct and connecting codeshare service via Southwest Airlines, passengers can book on ata.com for more than 60 US markets, including: Maui, Honolulu, Hilo, New York, Houston, Chicago- Midway, Amarillo, Albany, Albuquerque, Austin, Baltimore, Birmingham, Boise, Burbank, Cleveland, Columbus, Corpus Christi, Denver, Detroit/Metro, El Paso, Ft. Lauderdale, Harlingen, TX, Hartford, Houston, Indianapolis, Jackson, Jacksonville, Kansas City, Las Vegas, Los Angeles, Little Rock, AR; Los Angeles, Long Island/Islip, Louisville, Manchester, Midland, Nashville, New Orleans, Norfolk, Oakland, Oklahoma City, Omaha, Ontario, Orange County, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh/Durham, Reno, Sacramento, Salt Lake City, San Antonio, San Diego, San Jose, Seattle, St. Louis, Spokane, Tucson, and Tulsa.

NOTE TO EDITORS:

About Ink Publishing

Ink Publishing produces more inflight magazines than any other company in the world. We publish 18 award
winning magazines for 17 airlines, including AirTran Airways Go, ATA Airlines’ forthcoming inflight magazine
Sights, Bangkok Airways Fah Thai, BMED Impressions, bmi Voyager, bmibaby Yeahbaby!, Cebu Pacific Smile,
easyJet Inflight, Jet2.com Jetaway, MyTravel Recline, Siem Reap International Airways Sarika, SN Brussels Spirit
of SN, Sterling Airlines in-flight magazine Sterling, Tiger Airways Tiger Tales, Virgin Express RedHot, VLM Airlines
Velocity and Wizz Air's wizzit magazine.

Ink is also the publisher of CNBC European Business magazine and CNN's bi-monthly travel magazines, CNN
Traveller and CNN Traveller Asia Pacific. Ink publishes Bradmans Business Travel Guides to Asia, Middle East,
Africa, Europe and North America. The Company has offices in Atlanta , New York , London and Singapore .

See www.ink-publishing.com for more information.

About ATA Airlines

ATA Airlines has its headquarters in Indianapolis , IN. Now in its 33rd year, ATA serves major business centers and popular vacation destinations through its scheduled service and commercial and military charter operations. ATA transports millions of passengers annually, providing the kinds of conveniences experienced travellers have come to expect at affordable rates. ATA's unique brand of value-based service includes advanced seat assignments, self-service kiosks, Web check-in and a frequent flyer program with one of the lowest thresholds for earning travel in the industry. ATA is also a leading carrier for the U.S. military, operating charter missions everyday around the globe.

For more information, visit: www.ata.com.

Media contacts:

Richard Samuda
Marketing Manager
Ink Publishing
Tel: +44 20 7613 6958
Email: richard.samuda@ink-publishing.com

Rick Hightower
Media Relations Manager
ATA Airlines, Inc.
Tel: +1 317 282 2659
Email: public.relations@iflyata.com

Advertising Enquiries:

Tel: +1 888 685 1681
Email: ata@ink-publishing.com

Ink Publishing:

• USA: +1 888 685 1681 tel +1 646 349 3844 fax
• UK: +44 20 7613 8777 tel +44 845 280 2413 fax
• Singapore: +65 6491 5262 tel +65 6491 5261 fax