The inaugural issue of Cebu Pacific’s inflight magazine Smile has proven to be such a huge success that Cebu Pacific and Ink Publishing have commissioned a second print run of 25,000 copies just weeks after the magazine was first introduced onboard aircraft this October.

Simon Leslie, Group Publishing Director of Ink Publishing, said: “We couldn’t be happier with passenger’s response to Smile. Having launched 17 inflight magazines, we usually know what to expect when we add another inflight magazine to our portfolio. However, this response has been overwhelming! Since Smile went onboard on October 1 the magazine has been flying off the planes as fast we can put them on.”

Gerry Rickets, Managing Director of Ink’s Singapore office, said: “The incredible passenger response to Smile shows what a huge amount of value our current advertisers are receiving. It also highlights what an incredible opportunity this is for potential advertisers who want to connect to Cebu’s desirable demographic of high-spending travellers. As this response shows, this is the perfect time for advertisers to get onboard.”

With a readership of more than 600,000 per bi-monthly issue, Smile is a showcase for all things that are great about the Philippines, providing independent and authoritative travel information for those who may not be familiar with the destination of their choice. Delivered in a light-hearted style are stories of interest to Cebu Pacific’s passengers. Its contents reflect its reader: vibrant, savvy, fun and intelligent.

Candice Alabanza-Iyog, Marketing Director of Cebu Pacific, said: "From Manila to Cebu to Davao, our guests have clearly stated that they are as thrilled with the first issue of Smile as we are. The purpose of the magazine is to provide entertainment and information to our guests in a way they will connect with – we feel Ink has undoubtedly achieved this goal and more.”

Smile is an important part of Ink Publishing’s expanding Asian portfolio, which includes Bangkok Airways Fah Thai, Cebu Pacific’s Smile, Siam Reap International Airways’ Sarika and CNN Traveller Asia Pacific. Cebu Pacific flies to 20 domestic destinations, namely; Manila, Cebu, Davao, Bacolod, Butuan, Cagayan de Oro, Clark, Cotabato, Dipolog, Dumaguete, General Santos, Iloilo, Kalibo, Laoag, Legaspi, Puerto Princesa, Roxas, Tacloban, Tagbilaran, Zamboanga, and to 6 international destinations, namely; Hong Kong, Bangkok, Singapore, Kuala Lumpur, Pusan and Incheon.

Features in the launch issue of Smile include:
* Chikka: Updates, news, fashion – and the latest on what’s happening
* Upfront and Personal: With stand-up comedian and TV presenter Tim Tayag
* Moods of Old Manila: Around our capital on traditional forms of transport
* Flying for Glory: Saving the magnificent eagles of Davao
* Brave New World: The Philippines fronts the latest New World fruit wines
* Tropical Living: Local architects take the landscapes to a whole new level
* Doing it Differently: Accessories queen, Happy David spills her secrets
* An Espresso With…: Sweet voiced golden girl Sitti Navarro
* Time to Travel To…: Our destination guides help you to choose where to go next!
* Road Tripping: A day on the open roads of Panay Island
* Princess Lea: Songstress Lea Salonga talks about babies, fame and food
* Singapore Alternative Night Life: Nocturnal activities at the Night Safari

Note to editors:

About Ink Publishing

Ink Publishing produces more inflight magazines for more airlines than any other company in the world. The company’s titles include AirTran Airways Go!, ATA Airlines Sights, Bangkok Airways Fah Thai, BMED Impressions, bmi Voyager, bmibaby Yeahbaby!, Cebu Pacific Smile, easyJet Inflight, Jet2.com Jetaway, MyTravel Recline, Siem Reap International Airways Sarika, SN Brussels Spirit of SN, SN Brussels and Virgin Express’ forthcoming inflight magazine, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air's wizzit magazine.

Ink is also the publisher of CNBC European Business magazine and CNN's bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific. Ink publishes Bradmans Business Travel Guides to Asia, Middle East, Africa, Europe and North America. The Company has offices in Atlanta, New York, London and Singapore.

About Cebu Pacific

Cebu Pacific (CEB), the Philippines low fare leader and leading domestic airline, entered the market on March 1996 and pioneered the “low fare, great value” strategy in the local aviation industry. Serving almost 90 flights daily to 20 and operating 24 domestic routes, CEB launched its International Operations on November 2001 and now flies to Hong Kong, Singapore, Bangkok, Kuala Lumpur, Incheon and Pusan.

CEB, the leader in innovation and creativity in the local aviation industry, is the first local airline to introduce E-ticketing and TxtCEB in the country. Customers have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as “Fun Flights”. The On-time performance, schedule reliability, and a smooth, comfortable flight are the things the air-traveling public has come to expect from Cebu Pacific.

For more information, visit: http://www.cebupacificair.com.

Media contacts:

Richard Samuda
Marketing Manager
Ink Publishing
Tel: +44 20 7613 6958
Email: richard.samuda@ink-publishing.com

Marjorie Valiente
Corporate Communications Manager
Cebu Pacific Air
Tel: +63 2 852 2328 loc. 241
Email: marjorie.valiente@cebupacificair.com

Advertising Enquiries:

Gerry Ricketts
Managing Director
Tel: +65 6324 2386
Email: gerry.ricketts@ink-publishing.com

Ink Publishing:

· Singapore: +65 6324 2386 tel +65 6491-5261 fax
· UK: +44 20 7613-8777 tel +44 845 280-2413 fax
· New York: +1 888 685 1681 tel +1 646 349 3844 fax
· Atlanta: + 1 678 553 8080 tel +1 678 553 8099 fax