Ink Publishing announced today it will be publishing MAXjet Airways' inflight magazine jetStyle, which is setting out to be one of the most sophisticated and stylish inflight magazines ever published. jetStyle will be onboard planes as of January 2007 and will be produced twice a year in June and December.

Delivering the highest level of service, MAXjet is an all-business-class carrier servicing London from Las Vegas, New York and Washington DC.

Simon Leslie, Group Publishing Director of Ink Publishing, commented: "jetStyle is simply in a league of its own and is an absolute dream come true for advertisers. With the typical MAXjet passenger being a business owner or senior level executive with an average income of £125,000, the opportunity that exists for advertisers wanting to target these international travellers is unprecedented. These are the type of consumers that are shrewd with their money but definitely have a lot of it."

Leslie continued: "Anyone looking to get their message across to this incredibly desirable and hard-to-reach demographic while they are travelling, in a receptive mindset and away from the distractions of the office, should be in jetStyle."

Caroline Chung, MAXjet Marketing Director, commented: "We've chosen to partner with Ink as we know they have the transatlantic experience and talent to make our vision for jetStyle a reality. Our cosmopolitan passengers have very high disposable incomes and can afford to enjoy the finest things in life. With this knowledge in mind, we've set out to create a publication that will rival the most glamorous and engaging publications ever made."

Richard Bence, Editor of jetStyle, said: "We know precisely who our readers are and what they want. They are regular transatlantic travellers who expect the best and will not accept anything less. They will stay at the best hotels, enjoy the best restaurants, and shop for the best designer brands. They are also opportunistic investors, with specific interest in the property market, antiquities, collectables and investments. Every aspect of jetStyle is being created with this group in mind. Having an exceptionally high editorial standard and showcasing stunning photography, jetStyle will be an oversized, super luxurious publication."

MAXjet's service philosophy is simple: provide a focused level of premium service to their discerning guests at an affordable price. Committed to delivering the highest level of personal service, their innovative and dedicated team is focused on just one thing, you.