Ink Publishing has been appointed to publish SkyEurope’s new inflight magazine.

With content produced in English and German and excerpts in Slovak and Czech, the first issue of Runway will be onboard planes as of the 1st of November, 2007.

Runway will cater to the tastes of hip, savvy, style-conscious travellers and will reflect the young, dynamic and unique personality of SkyEurope by establishing itself as the authority on fashion and shopping across Europe.

With a strong fashion focus as well as a travel and lifestyle slant, Runway will live up to its tagline: “fly with style.” Creative elements will include beautiful fashion shoots on location, vibrant, trend-led fashion pages, lively product pages (fashion items plus gadgets, books, CDs etc.) and Q&As with fashionistas and models as well as fresh and engaging travel, lifestyle and fashion features. Runway will prove that style is not a matter of money!

Dominique Afacan, Editor, said: “Runway will have its finger firmly on the fashion pulse with up-to-theminute trend coverage, fantastic fashion shoots, and to-die-for products. Your wardrobe will never be the same again”.

SkyEurope offers a superior passenger experience to its competitors. Freshly brewed coffee and delicious food is served inflight and you might even see a catwalk show onboard the flights! 60% of passengers are leisure traveler aged between 25-45, and tend to fly for the airline’s competitive prices and attractive destinations. The remaining 40% of passengers fly mainly for business and choose SkyEurope based on destinations and the frequency of flights.

Karim Makhlouf, Chief Commercial Officer of SkyEurope, said: “With our new stylish in-flight magazine I want to underline our new positioning as a Business and Lifestyle Airline differentiating ourselves from the other airlines. Runway is a new trendy magazine which combines the needs of travelling, lifestyle and fashion.”

Mark Duke, Trading Director at Ink said: “SkyEurope flies to exciting European markets. We are looking forward to producing an outstanding title for SkyEurope that will provide real value to advertisers looking to get their message in front of their massive audience of urban and sophisticated business and leisure travellers. As the vast majority of passengers are aged between 25-45, advertising in Runway will be an extremely effective way to target this highly desirable demographic with laser focus, meaning little to no advertising wastage.”

Note to editors:

About Ink Publishing

Ink Publishing produces more inflight magazines for more airlines than any other publisher in the world.

Ink's award-winning titles include AirTran Airways Go, ATA Airlines Sights, Bangkok Airways Fah Thai, BMED Impressions, bmi Voyager, bmibaby yeahbaby, Brussels Airlines b.spirit!, Brussels Airlines b.there!, Cebu Pacific Smile, China Airlines Sky Couch, Clickair magazine, easyJet easyJet inflight, Jet2.com Jetaway, Jetstar Airways Jetstar, MAXjet jetStyle, Midwest Airlines MyMidwest, MyTravel Recline, OASiS Hong Kong Airlines’ Oasis, Ryanair Ryanair Magazine, Siem Reap International Airways Sarika, SkyEurope Runway, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air wizzit.

Ink is also the publisher of CNBC European Business magazine, CNN's bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific, and Time Out Singapore. Ink publishes Bradmans Business Travel Guides to Asia, the Middle East, Europe and North America.

The Company has offices in London, Singapore, Hong Kong, New York and Atlanta.

See http://www.ink-publishing.com for more information

About SKY Europe

SkyEurope is positioned as a Business and Lifestyle Airline. We offer connections to the main European airports with one of the highest punctuality rates in Europe and comfort provided by the youngest fleets in the world. Our fleet consists of 14 brand new Boeing 737-700NG aircraft and over the past 12 months we have carried 3.5 million customers. By 2011, SkyEurope’s fleet shall grow to 32 new Boeing 737-700 Next Generation aircraft.

SkyEurope has been listed on the Vienna and Warsaw stock exchanges since 27th September 2005. Further information can be found on www.skyeurope.com.

Media contacts:
Katherine Punch
Account Director
Ink Publishing
Tel: +44 20 7613 6988
Email: katherine.punch@ink-publishing.com

Advertising Enquiries:
Eva Katus
Ink Publishing
Tel: +44 20 7613 8794
Email: eva.katus@ink-publishing.com

Ink Publishing:

• UK: + 44 20 7613-8777 tel + 44 845 280-2413 fax
• Singapore: + 65 6324 2386 tel + 65 6491 5261 fax
• Hong Kong: + 852 2537 6488 tel + 852 3017 7971 fax
• New York: + 1 888 685 1681 tel + 1 646 349 3844 fax
• Atlanta: + 1 678 553 8080 tel + 1 678 553 8099 fax

SkyEurope Contact:
Tomáš Kika Communications Manager
SkyEurope Airlines
Tel: +421 907 672 038
Email: tomas.kika@skyeurope.com