[Columbus, Ohio] Ink Publishing today announced that it will be launching a trailblazing inflight magazine for its 5th North American airline, Columbus, Ohio-based Skybus starting with the March/April/May 2008 issue.

In its first year, the new Skybus magazine will be produced 4 times per year, and will be placed on every seat on every Skybus flight. The magazine - to be called "Skybussing" - will also serve as the inflight catalog for Skybus' food, beverage and gift offerings.

Skybus' next generation-business model is built around keeping its fares significantly below its competitors' fares by:

• Minimizing the time its aircraft are parked at gates or spending time taxiing on runways by using only highly efficient airports.
• Flying all Airbus A319 full-size jets, one of the most fuel-efficient aircraft in commercial service.
• Maximizing revenue through a variety of ways including ancillary product sales as well as offering advertisers space on both the inside and outside of Skybus' fleet.

Chase Cunningham, Skybus Director of Ancillary Sales, said "We are very excited to have signed on with Ink Publishing. We intend to utilize the magazine not only to entertain our passengers and provide a forum for corporate messaging, but also to become a profit center in its own right. This is not just about selling advertising relating to our unique destinations, but also by driving ancillary revenues onboard. At the same time, the magazine will give passengers unique insight into each of our destinations, network, while promoting excursions and interesting things to do in and around each and every city and region we serve--from Greensboro to San Francisco."

Stephen Andrews, head of US Advertising Sales for Ink Publishing, said "We are working closely with Skybus to maximise the media opportunities generated by the inflight magazine. It is really exciting to work on a magazine that will reach unique destinations neglected by other airlines. Companies all along the Skybus network will be able to reach a unique, captive audience that cannot be reached cost effectively by inflight magazines on other airlines.

Skybus' rapidly growing network includes its headquarters in Columbus; its newly-announced second operational base in Greensboro/Winston-Salem/High Point, NC; Boston/Portsmouth, NH; Chattanooga, Jacksonville/Daytona Beach/St. Augustine, FL; Fort Myers/Punta Gorda, FL; Fort Lauderdale; Gulfport-Biloxi/New Orleans; Hartford, CT/Springfield, MA/Chicopee, MA; , Kansas City; Los Angeles/Burbank; Milwaukee; New York/Stewart; Richmond; San Diego; San Francisco/Oakland and Seattle/Vancouver/Bellingham, WA.

With a young and vibrant style, every issue of the magazine will include guides on destinations' restaurants, bars, hotels, shops and property markets. Local writers keep readers informed about the best and latest art, culture and nature activities within each destination. A budget-conscious mid-book section will present fantastic vacation ideas for every type of traveler, be they college students looking for a cheap and fun weekend break or a business tycoon heading off for a luxury-filled sophisticated getaway. Features delve even deeper into the offerings available in the regions that Skybus services.

Jeffrey O'Rourke, Ink Publishing's Group Chief Executive, said: "We are thrilled that no less than 5 US airlines have chosen Ink as their inflight publisher. Having launched our first magazine in the US just a little over two years ago, it is gratifying to have such a great client list. Skybus has a cutting edge business model involving ancillary product as well as ticket sales, and is providing a great service to places that used to cost an arm and a leg to reach. The Skybus magazine will be an integral part of this, and will challenge a lot of assumptions about what inflight magazine can achieve for advertisers and the airlines themselves."

Note to editors:

About Ink Publishing

As well as publishing magazines for more North American airlines than any other publisher, Ink Publishing produces more inflight magazines for more airlines than any other company in the world.

Ink's award-winning titles include AirTran Airways Go, ATA Airlines Sights, Bangkok Airways Fah Thai, BMED Impressions, bmi Voyager, bmibaby yeahbaby, Brussels Airlines b.spirit!, Brussels Airlines b.there!, Cebu Pacific Smile, China Airlines Sky Couch, Clickair magazine, easyJet easyJet inflight, Jet2.com Jetaway, Jetstar Airways Jetstar, MAXjet jetStyle, Midwest Airlines MyMidwest, MyTravel Recline, OASiS Hong Kong Airlines’ Oasis, Ryanair Ryanair Magazine, Siem Reap International Airways Sarika, Skybus' forthcoming inflight magazine SkyEurope Runway, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air wizzit.

Ink is also the publisher of CNBC European Business magazine, CNN's bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific, and Time Out Singapore. Ink publishes Bradmans Business Travel Guides to Asia, the Middle East, Europe and North America. The Company has offices in London, Singapore, Hong Kong, New York and Atlanta.

See http://www.ink-publishing.com for more information

About Skybus:

Skybus, the next generation of low-fare airlines, provides nonstop service on full-size jets from its base in Columbus, Ohio, to cities throughout the United States. In January, Skybus will begin major operations from its recently-announced second base at Piedmont Triad International Airport in North Carolina. Skybus offers outrageously low fares - starting with at least 10 seats at $10 on every flight.

Advertising Enquiries:
Stephen Andrews, Head of Advertising Sales, USA
Ink Publishing Corporation
Tel: 678 553 8082
Cell: 404 839 0396
Email: stephen.andrews@ink-publishing.com

Media contacts:
Katherine Punch
Account Director
Ink Publishing
Tel: +44 20 7613 6988
Email: katherine.punch@ink-publishing.com

Ink Publishing:

• Atlanta: + 1 678 553 8080 tel + 1 678 553 8099 fax
• New York: + 1 888 685 1681 tel + 1 646 349 3844 fax
• UK: + 44 20 7613-8777 tel + 44 845 280-2413 fax
• Hong Kong: + 852 2537 6488 tel + 852 3017 7971 fax
• Singapore: + 65 6324 2386 tel + 65 6491 5261 fax