[London, UK] Ink Publishing has been appointed to launch two new magazines for Thomas Cook.
Thomas Cook Travel Magazine will be a fresh and exciting inflight magazine produced four times a
year and distributed to Thomas Cook passengers on its fleet of 42 aircraft. The magazine will also
contain the airline's duty-free shopping catalogue - Shopfloor - and its food and beverage menus.
The magazine will cover holiday destinations, food and wine, travel trends, lifestyle and property in a
way that is engaging, relevant and inspiring. Features will cover everything from the latest
“babymooning” trend to ice cycling.
The second magazine, entitled ‘Cruise’, will promote Thomas Cook's extensive cruise business. It will
be a new style of cruise magazine and its range of features will cover subjects like the first circus
school at sea to the best new routes to book in 2008. ‘Cruise’ will offer the Thomas Cook database a
must-read for first-time and experienced cruisers.
Simon Carter, Executive Director of Marketing at Thomas Cook, said, "Customer Magazines are an
increasingly important part of any brand's marketing mix, and that is especially true in the travel sector.
Ink Publishing impressed us with its creative approach, their track record and their ambitions for our
customer publishing programme."
Simon Leslie, Publishing Director at Ink said, “We are absolutely thrilled to be working with Thomas
Cook, one of the most established brands in the travel industry. These two magazines will open up
amazing new touch points for advertising with readers, from the minute they are deciding to the
minute they get home.”
Michael Keating, Group Editorial Director of Ink Publishing, said: "We are delighted to be working with
Thomas Cook on these exciting new projects. Having produced magazines for MyTravel over the
past four years, it is a real honour to create new and inspiring publications for the trailblazing and
pioneering Thomas Cook."
Note to editors:
About Ink Publishing
Ink Publishing produces more inflight magazines for more airlines than any other company in the world.
The company’s titles include Air Macau magazine, AirTran Airways Go, ATA Airlines Sights, Bangkok Airways Fah Thai, bmi
voyager, bmibaby yeahbaby, Brussels Airlines b.spirit! and b.there!, Cebu Pacific Smile, China Airlines Sky Couch, clickair clickmagazine, easyJet easyJet Inflight, Gulf Air Gulf Life and On Air, Jet2.com Jetaway, Jetstar Airways Jetstar, Midwest
Airlines MyMidwest, OASiS Hong Kong Airlines OASiS, Ryanair Ryanair magazine, Siem Reap International Airways Sarika,
Skybus’ inflight magazine, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air’s wizzit.
Ink is also the publisher of CNBC European Business magazine, CNN's bi-monthly travel magazines, CNN Traveller and CNN Traveller Asia Pacific, and Time Out Singapore magazine.. Ink publishes Bradmans Business Travel Guides to Asia, the Middle East, Europe and North America. The Company has offices in Atlanta, New York, London, Hong Kong and Singapore.
See http://www.ink-publishing.com for more information
Advertising
Stuart Wass, Group Head
Ink Publishing
Tel: +44 [0] 20 7613 8763
Mobile: +44 [0] 7908 796 324
Stuart.wass@ink-publishing.com
Media Enquiries:
Katherine Punch, Marketing Manager, UK
Ink Publishing
Tel: +44(0)20 7613 6988
katherine.punch@ink-publishing.com
Ink Publishing:
- UK: +44 20 7613-8777 tel +44 845 280-2413 fax
- Atlanta: +1 678 553 8080 tel +1 678 553 8099 fax
- New York: +1 888 685 1681 tel +1 646 349 3844 fax
- Hong Kong: +852 3541 9891 tel +852 3017 7971 fax
- Singapore: +65 6324 2386 tel +65 6491 5261 fax