[Macau]: Air Macau has appointed Ink Publishing to take over production of their inflight magazine starting with the February/March 2008 issue. The new Air Macau Magazine will be produced 6 times per year.

The official magazine has been relaunched as an upmarket lifestyle publication. In order to cater to the domestic audience, the primary language will be Chinese. The magazine will also contain English and Japanese content to cater to international travellers.

Only full page advertising will be accepted to create a truly premium magazine. Advertising space for 2008-2009 is already being sold, and given the strength of the Macau economy and tourism industry, advertising space for the whole of 2008 is already in high demand.

The large format, high quality magazine (270 x 230mm) is being placed on every seat on every Air Macau flight, as well as distributed to select hotels, casinos and private clubs around Macau, the airline’s home base.

Stephen Wong, Managing Director of Ink Publishing’s Hong Kong office, said “Air Macau Magazine reflects the glamour and vibrancy of Macau itself in editorial style and design. Every issue will include the latest hotel, shopping guides, property guides, business profiles, restaurant and bar guides, style-maker profiles, and interesting articles on art, culture and architecture.”

Wong continued: “This will be a very luxurious magazine. There will also be a mix of interviews with celebrities and up-and-coming entrepreneurs as well as practical advice for readers looking to invest in Macau’s booming entertainment, business and property markets.

The magazine will be Ink’s 4th Chinese language magazine, its 4th title in Greater China, and also Ink Hong Kong’s 4th publication since opening at the beginning of 2007.

Air Macau, the flag carrier of Macau, operates services to 13 destinations on mainland China, as well as international services around the region, and its unique one-aircraft service between Taiwan and mainland China. The Airline’s destinations include Beijing, Chengdu, Guilin, Haikou, Sanya, Kunming, Nanjing, Shanghai, Shenzhen, Xiamen, Hangzhou, Changsha and Guiyang, as well as Manila, Seoul, Busan, Bangkok, Kaohsiung and Taipei.

The expanding airline already flies 2.4m passengers per year, and recently announced that it would add Osaka, its first destination in Japan, to its growing list of destinations.

Jeffrey O’Rourke, Ink Publishing’s Group Chief Executive, said: “We are thrilled to be working with Air Macau at such an exciting time in the development of both the airline and Macau itself. As the Macau Special Administrative Region’s flag carrier, the airline deserves a world class magazine. As the official inflight magazine of Air Macau, Air Macau Magazine will be as fun and exciting as the city itself.”

O’Rourke continued: "We already have advertisers making bookings into 2009. I have never seen anything like it in my entire publishing career—we are being chased by Macau, Mainland and Taiwanese advertisers alike.”

Note to editors:

Macau Background

• From 9.1 million visitors in 2000, Macau expects total visitors in 2007 to exceed 25 milllion
• The economy grew at 13.1% annually between 2001 and 2006
• In addition to Macau’s casino business taking in US$7 billion last year (more than Las Vegas’s US$6.6 billion), Macau is expected to pull in US$5 billion in non-gaming revenues.
• In the next two years, the amount of retail space on the reclaimed Cotai Strip alone is projected to triple from 1.22 million to 3.62 million square feet
• The number of residential property sale and purchase agreements rose sharply by 111%
• New hotels include the Las Vegas Sands, Wynn Macau, Venetian Macao Resort Hotel, Four Seasons, InterContinental, Marriott, Ritz Carlton, Sheraton and St Regis
• The massive new MICE facility in the Venetian Macao is expected to bring an additional 1.12 million business travelers to Macau alone.
• New entertainment venues currently being built include a Playboy Mansion and Macau Studio City
• Many shops already operating in Macau, where prices are up to 20% cheaper, boast the highest sales per square foot in Asia
• The hotel market is also growing frantically, with more than 18,500 rooms expected to be available by 2009
• Along with Bermuda and the British Virgin Islands, Macau is one of the best known offshore financial centres
  Source: South China Morning Post Postmagazine, 12 August 2007
  

About Ink Publishing

Ink Publishing produces more inflight magazines for more airlines than any other company in the world. The company’s titles include Air Macau Magazine, AirTran Airways Go, ATA Airlines Sights, Bangkok Airways Fah Thai, bmi voyager, bmibaby yeahbaby, Brussels Airlines b.spirit! and b.there!, Cebu Pacific Smile, China Airlines Sky Boutique, China Airlines Sky Couch, clickair clickmagazine, easyJet easyJet Inflight, Gulf Air Gulf Life and On Air, Jet2.com Jetaway, Jetstar Airways Jetstar, Midwest Airlines MyMidwest, MyTravel Recline, OASiS Hong Kong Airlines OASiS, Ryanair Ryanair magazine, Siem Reap International Airways Sarika, Skybus Skybussing, Sterling Airlines Sterling, Tiger Airways Tiger Tales, VLM Airlines Velocity and Wizz Air’s wizzit.

Ink is also the publisher of CNBC European Business magazine, CNN's bi-monthly travel/lifestyle magazines CNN Traveller EMEA and CNN Traveller Asia Pacific, and Time Out Singapore magazine. Ink publishes Bradmans Business Travel Guides to Europe, the Middle East, Africa, Asia and North America. The Company is headquartered in London, with regional offices in New York, Atlanta, Hong Kong and Singapore.

See http://www.ink-publishing.com for more information

About Air Macau

Air Macau was established on 13 September 1994. With the fast development of economy in Macau in recent years, especially after Macau was listed in the World Culture Heritage by UNESCO, Air Macau is transporting more and more tourists to Macau from Asian countries such as Mainland China, South Korea, Japan, the Philippines and Thailand. Destinations now include Beijing, Chengdu, Guilin, Haikou, Sanya, Kunming, Nanjing, Shanghai, Shenzhen, Xiamen, Hangzhou, Changsha, Guiyang, Manila, Seoul, Busan, Bangkok, Kaohsiung, Osaka and Taipei. The carrier’s modern all-airbus fleet includes 7 Airbus A321, 1 Airbus A320, 5 Airbus A319, 1 Airbus A300-600R and 5 A300B4F freighters.

Air Macau's vital role in proving a cross-Straits air service is reflected in its unique one plane service cross the strait, which it has been offering since its inception in late 1995. When passengers travel between Taiwan and cities in Mainland China, they just go through a 30 minute transfer procedure in Macau Airport with their hand luggage. They can then take the same plane to their final destination.

See http://www.airmacau.com.mo for more information.

Media and Advertising Enquiries:
Stephen Wong
Managing Director
Ink Publishing (HK) Limited
E-mail: stephen.wong@ink-publishing.com

Ink Publishing:

• UK: +44 20 7613-8777 tel +44 845 280-2413 fax
• Atlanta: +1 678 553 8080 tel +1 678 553 8099 fax
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