[London, UK] MyAir appoints Ink Publishing to relaunch its inflight magazine: now available onboard. Ink’s broad portfolio of European inflight magazines now stretches from Spain to Poland and from Scandinavia to Italy.

MyAir flies to over 30 European destinations and is becoming the carrier of choice for Italians with its key hubs in Bari, Bucharest, Catania, Milan, Rome and Sofia.

“With 3.5 million passengers flying the airline this year, and 85 percent being native Italian, we expect to secure advertising from Italy’s finest brands,” said Simon Leslie, Ink’s Publishing Director.

My Magazine epitomizes Italian style with a high gloss finish showcasing fashion, design, food and drink, beauty, a diary of events, handpicked hotels and a myriad of other beautifully presented features to encourage travel and discovery. The magazine is fresh and exciting, and very metropolitan. Produced four times a year, it is distributed on MyAir’s 11 aircraft and each issue reaches over 850,000 readers.

“We are very excited about Ink Publishing developing our magazine. Ink has proved their understanding of our brand and clearly shares our enthusiasm and vision for the future,” said Andrea Conficconi, MyAir’s General Affaires Manager.

Michael Keating, Group Editorial Director of Ink Publishing, added: "We currently publish magazines in 16 languages so it is great to add Italian as a 17th. Editorially we will capture the essence of Italy, but have an international outlook.”

Note to editors:

About Ink Publishing

Ink Publishing produces more inflight magazines for more airlines than any other company in the world. Clients include Air Macau, AirTran Airways, Bangkok Airways, BMED, bmi, bmibaby, Brussels Airlines, Cebu Pacific, China Airlines, clickair, easyJet, Gulf Air, Jazeera, Jet2.com, Jetstar Airways, Jetstar Airways, Mandala Airlines, Midwest Airlines, Ryanair, Siem Reap International Airways, SkyEurope, Sterling Airlines, Tiger Airways, VLM Airlines and Wizz Air.

Ink also publishes CNBC European Business magazine, CNN's bimonthly travel magazines CNN Traveller and CNN Traveller Asia Pacific, Time Out Singapore magazine, Carlson Wagonlit’s Connect, and Crown Macau C.

The company has offices in London, New York, Atlanta, Singapore and Hong Kong.

About MyAir

Established in 2004, MyAir started operating with three Airbus A320-200s. Today the airline‘s fleet consists of seven A320-200s and four Bombardier CRJ-900 (with 15 more on order). Based in Milan, with its main base at Orio al Serio Airport in Bergamo, MyAir operates scheduled flights that link Bari, Bucharest, Catania, Milan, Rome and Sofia with over 30 European destinations.

Advertising
Phil Castle, Publisher
Ink Publishing
Tel: +44 [0] 20 7613 8795
Email: phil.castle@ink-publishing.com

Media Enquiries
Simon Leslie, Publishing Director
Ink Publishing
Tel: +44 (0) 20 7613 6979
Mob: +44 (0) 7976 252 426
Email: simon.leslie@ink-publishing.com

Ink Publishing:

• Atlanta +1 678 553 8080 tel +1 678 553 8099 fax
• New York +1 888 685 1681 tel +1 646 349 3844 fax
• UK +44 20 7613-8777 tel +44 845 280-2413 fax
• Hong Kong +852 3541 9891 tel +852 3017 7971 fax
• Singapore +65 6324 2386 tel +65 6491 5261 fax